Japan National Tourism Organization (JNTO) Sydney Office

Market
Australia

Temrs
Since 2018

Solution
Online media planning, production and Instagrammer trip aimed at increasing the number of Australians visiting the Tohoku region.

Detail
doq had the opportunity of leading JNTO’s “”2018 Tohoku Marketing”” campaign to attract Australian tourists to the Tohoku region in Japan.
Nearly 60% of Australians visiting Japan are 20-30 year-old Millennials who are driving visits to regions outside of the Golden Route of Tokyo, Kyoto and Hiroshima.
We collaborated with online media “”VICE”” to create content that was shared on their website and Facebook and Instagram channels, achieving a total of 730,000 views.
As a result of the campaign, doq and VICE were nominated for the “”Best Use of Native or Content Marketing”” in 2018 by Australia’s marketing industry media, Mumbrella.
https://video.vice.com/en_au/show/flavours-of-tohoku