Ministry of Agriculture, Forestry and Fisheries of Japan (MAFF)
Campaign promoting Japanese ingredients in Asia and Oceania markets, inclusive of celebrity endorsement, television commercial planning and production, media planning and buying and event planning and management
doq® was engaged for MAFF’s Taste of Japan campaign with the aim of increasing the awareness and interest in purchasing Japanese ingredients in the Asia and Oceania markets. doq® secured the involvement of Adam Liaw, MasterChef Australia winner, cook, author and television presenter as the campaign ambassador, featuring Adam in the television commercial as well as the live events. Other facets of the campaign included television commercial creative development and production, event planning and implementation.