Takagi

Market
Australia

Temrs
Since 2018

Solution
Increase brand awareness in the Australian market by appearing on TV segments, magazine advertorials, have an influencer, chef and interior designer represent Takagi as brand ambassadors, appear at expos and event planning

Detail
Japan’s number one tap brand, Takagi, entered the Australian with guidance under/from doq. In order to increase brand awareness and gain new customers, doq conducted market research, concept planning, website creation. Furthermore, participation in expo events and the media were used to enhance exposure, including TV infomercials, magazine advertorials and securing influential brand ambassadors to represent Takagi.