The Japan Foundation

Market
Australia

Term
2013 〜

Solution
Promoting Japanese films abroad as a singular brand

The Japanese Film Festival first began in Australia in 1997 and has established itself as a prestigious film festival in the Oceania region, featuring solely Japanese films. doq® was engaged to rebrand the festival in 2013, implementing a comprehensive brand and sales campaign to go along with it, as member of Japanese Film Festival Operational and Management Committee. The Japanese Film Festival has achieved noteworthy success with a rapid growth year on year in attendees. doq® has continued to growth along with the Japanese Film Festival, as a leading strategic and creative partner for the JFF Asia Pacific Gateway Project, involving in total of 13 ASEAN countries in addition to Australia.