{"id":118,"date":"2020-10-01T17:25:00","date_gmt":"2020-10-01T08:25:00","guid":{"rendered":"https:\/\/thedoq.com\/en\/?p=118"},"modified":"2021-04-28T10:37:02","modified_gmt":"2021-04-28T01:37:02","slug":"hoshino-resorts-tomamu","status":"publish","type":"post","link":"https:\/\/thedoq.com\/en\/work\/hoshino-resorts-tomamu\/","title":{"rendered":"Hoshino Resorts TOMAMU"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1100\" height=\"520\" src=\"https:\/\/thedoq.com\/en\/wp-content\/uploads\/sites\/2\/2021\/04\/2-1100x520.jpg\" alt=\"\" class=\"wp-image-667\" srcset=\"https:\/\/thedoq.com\/en\/wp-content\/uploads\/sites\/2\/2021\/04\/2-1100x520.jpg 1100w, https:\/\/thedoq.com\/en\/wp-content\/uploads\/sites\/2\/2021\/04\/2-635x300.jpg 635w, https:\/\/thedoq.com\/en\/wp-content\/uploads\/sites\/2\/2021\/04\/2-768x363.jpg 768w, https:\/\/thedoq.com\/en\/wp-content\/uploads\/sites\/2\/2021\/04\/2.jpg 1354w\" sizes=\"auto, (max-width: 1100px) 100vw, 1100px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The long-term relationship has been generated by the team&#8217;s ability to localise the unique offerings of Hoshino Resorts TOMAMU. In 2014, we developed a marketing strategy that branded the central region of Hokkaido as &#8220;NATURE WONDERLAND&#8221; and have since seen a ten-fold increase in visitors from Australia and New Zealand.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1100\" height=\"523\" src=\"https:\/\/thedoq.com\/en\/wp-content\/uploads\/sites\/2\/2021\/04\/1-1-1100x523.jpg\" alt=\"\" class=\"wp-image-665\" srcset=\"https:\/\/thedoq.com\/en\/wp-content\/uploads\/sites\/2\/2021\/04\/1-1-1100x523.jpg 1100w, https:\/\/thedoq.com\/en\/wp-content\/uploads\/sites\/2\/2021\/04\/1-1-631x300.jpg 631w, https:\/\/thedoq.com\/en\/wp-content\/uploads\/sites\/2\/2021\/04\/1-1-768x365.jpg 768w, https:\/\/thedoq.com\/en\/wp-content\/uploads\/sites\/2\/2021\/04\/1-1.jpg 1361w\" sizes=\"auto, (max-width: 1100px) 100vw, 1100px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">More recently, to encourage a boost in Australian and New Zealand visitors, we worked with Seven West Media to produce a TVC and mini-movies that would run in tandem with a wider promotional campaign to be offered to Australian and New Zealand consumers. The TVC and mini-movies are expected to have reached over 4 million viewers, the dual formats allowing for the resort to be showcased more holistically. This content has been amplified through partnerships with family influencers, editorial mentions, and digital marketing.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The long-term relationship has been generated by the team&#8217;s ability to localise the unique offerings of Hoshino Resorts TOMAMU. In 2014, we developed a marketing strategy that branded the central region of Hokkaido as &#8220;NATURE WONDERLAND&#8221; and have since seen a ten-fold increase in visitors from Australia and New Zealand. More recently, to encourage a boost in Australian and New Zealand visitors, we worked with Seven West Media to produce a TVC and mini-movies that would run in tandem with a wider promotional campaign to be offered to Australian and New Zealand consumers. The TVC and mini-movies are expected to have reached over 4 million viewers, the dual formats allowing [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":669,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","footnotes":""},"categories":[1,2,3,4],"tags":[],"class_list":["post-118","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pr","category-media","category-digital","category-events"],"author_meta":{"display_name":"admin","author_link":"https:\/\/thedoq.com\/en\/work\/author\/admin\/"},"featured_img":"https:\/\/thedoq.com\/en\/wp-content\/uploads\/sites\/2\/2020\/10\/tomamu_KV_A4_G-1-424x300.jpg","coauthors":[],"tax_additional":{"categories":{"linked":["<a href=\"https:\/\/thedoq.com\/en\/work\/category\/pr\/\" class=\"advgb-post-tax-term\">PR<\/a>","<a href=\"https:\/\/thedoq.com\/en\/work\/category\/media\/\" class=\"advgb-post-tax-term\">MEDIA<\/a>","<a href=\"https:\/\/thedoq.com\/en\/work\/category\/digital\/\" class=\"advgb-post-tax-term\">DIGITAL<\/a>","<a href=\"https:\/\/thedoq.com\/en\/work\/category\/events\/\" class=\"advgb-post-tax-term\">EVENTS<\/a>"],"unlinked":["<span class=\"advgb-post-tax-term\">PR<\/span>","<span class=\"advgb-post-tax-term\">MEDIA<\/span>","<span class=\"advgb-post-tax-term\">DIGITAL<\/span>","<span class=\"advgb-post-tax-term\">EVENTS<\/span>"]}},"comment_count":"0","relative_dates":{"created":"Posted 6 years ago","modified":"Updated 6 years ago"},"absolute_dates":{"created":"Posted on 2020\u5e7410\u67081\u65e5","modified":"Updated on 2021\u5e744\u670828\u65e5"},"absolute_dates_time":{"created":"Posted on 2020\u5e7410\u67081\u65e5 5:25 PM","modified":"Updated on 2021\u5e744\u670828\u65e5 10:37 AM"},"featured_img_caption":"","series_order":"","_links":{"self":[{"href":"https:\/\/thedoq.com\/en\/wp-json\/wp\/v2\/posts\/118","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thedoq.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thedoq.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thedoq.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thedoq.com\/en\/wp-json\/wp\/v2\/comments?post=118"}],"version-history":[{"count":8,"href":"https:\/\/thedoq.com\/en\/wp-json\/wp\/v2\/posts\/118\/revisions"}],"predecessor-version":[{"id":668,"href":"https:\/\/thedoq.com\/en\/wp-json\/wp\/v2\/posts\/118\/revisions\/668"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thedoq.com\/en\/wp-json\/wp\/v2\/media\/669"}],"wp:attachment":[{"href":"https:\/\/thedoq.com\/en\/wp-json\/wp\/v2\/media?parent=118"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thedoq.com\/en\/wp-json\/wp\/v2\/categories?post=118"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thedoq.com\/en\/wp-json\/wp\/v2\/tags?post=118"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}