{"id":138,"date":"2020-10-03T18:28:00","date_gmt":"2020-10-03T09:28:00","guid":{"rendered":"https:\/\/thedoq.com\/en\/?p=138"},"modified":"2020-11-06T12:46:50","modified_gmt":"2020-11-06T03:46:50","slug":"yakult-australia","status":"publish","type":"post","link":"https:\/\/thedoq.com\/en\/work\/yakult-australia\/","title":{"rendered":"Yakult Australia"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1100\" height=\"576\" src=\"https:\/\/thedoq.com\/en\/wp-content\/uploads\/sites\/2\/2020\/07\/yakult_01.jpg\" alt=\"\" class=\"wp-image-244\" srcset=\"https:\/\/thedoq.com\/en\/wp-content\/uploads\/sites\/2\/2020\/07\/yakult_01.jpg 1100w, https:\/\/thedoq.com\/en\/wp-content\/uploads\/sites\/2\/2020\/07\/yakult_01-573x300.jpg 573w, https:\/\/thedoq.com\/en\/wp-content\/uploads\/sites\/2\/2020\/07\/yakult_01-768x402.jpg 768w, https:\/\/thedoq.com\/en\/wp-content\/uploads\/sites\/2\/2020\/07\/yakult_01-600x315.jpg 600w\" sizes=\"(max-width: 1100px) 100vw, 1100px\" \/><\/figure>\n\n\n\n<p>doq\u00ae implemented a brand refresh via a bold visual design and new slogan \u201cDo you Yakult?\u201d, paired with a warm and informative tone of voice. <br><br>To maintain brand awareness and signal a brand refresh with new ambassador Ian Thorpe, two types of TV Commercials were aired over 1,500 times in January\/February 2020 across all metropolitan cities in Australia and all free-to-air channels in New Zealand.<\/p>\n\n\n<figure class=\"wp-block-embed-youtube\">\n<div class=\"wp-block-embed__wrapper\">\n<iframe width=\"720\" height=\"405\" src=\"https:\/\/www.youtube.com\/embed\/_eHjJ9kkYIU\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div>\n<\/figure>\n\n\n<p>A dedicated micro-site was created as an interactive space that positioned Yakult with an aesthetic online presence that was both digitally forward and informative. This provided short-form communication to educate the community about gut health. <br><br>\nSocial media has also been leveraged through collaborations with online mother\u2019s communities to develop content that is informative and practically applicable. In addition, the multi-lingualisation of Yakult\u2019s web site have been executed to better service the Asian-Australian markets.<br><br>\nThe impact of the refreshed communication design is tangible through the 110% increase in visitors to their official web page between January 2020 and May 2020, and a further 315% increase in Instagram following and 2,751% increase in Facebook following.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>doq\u00ae implemented a brand refresh via a bold visual design and new slogan \u201cDo you Yakult?\u201d, paired with a warm and informative tone of voice. To maintain brand awareness and signal a brand refresh with new ambassador Ian Thorpe, two types of TV Commercials were aired over 1,500 times in January\/February 2020 across all metropolitan cities in Australia and all free-to-air channels in New Zealand.<\/p>\n","protected":false},"author":1,"featured_media":245,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":""},"categories":[2],"tags":[],"author_meta":{"display_name":"admin","author_link":"https:\/\/thedoq.com\/en\/work\/author\/admin\/"},"featured_img":"https:\/\/thedoq.com\/en\/wp-content\/uploads\/sites\/2\/2020\/07\/yakult_01-1-573x300.jpg","_links":{"self":[{"href":"https:\/\/thedoq.com\/en\/wp-json\/wp\/v2\/posts\/138"}],"collection":[{"href":"https:\/\/thedoq.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thedoq.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thedoq.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thedoq.com\/en\/wp-json\/wp\/v2\/comments?post=138"}],"version-history":[{"count":22,"href":"https:\/\/thedoq.com\/en\/wp-json\/wp\/v2\/posts\/138\/revisions"}],"predecessor-version":[{"id":423,"href":"https:\/\/thedoq.com\/en\/wp-json\/wp\/v2\/posts\/138\/revisions\/423"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thedoq.com\/en\/wp-json\/wp\/v2\/media\/245"}],"wp:attachment":[{"href":"https:\/\/thedoq.com\/en\/wp-json\/wp\/v2\/media?parent=138"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thedoq.com\/en\/wp-json\/wp\/v2\/categories?post=138"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thedoq.com\/en\/wp-json\/wp\/v2\/tags?post=138"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}