On Thursday 27 October, doq® were recognised as a leading travel marketing agency at the Mumbrella Travel Marketing Awards, being nominated as a finalist in the Best Use of Native or Content Marketing category for the collaborative work on the VICE Deep Dives: Tohoku, Japan project for JNTO (Japan National Tourism Organization) Sydney Office in the Australian market.
This is the second occasion in which doq® has been named a finalist at the Mumbrella Travel Marketing Awards, with the first time in 2019 for the same video series created with VICE Australia once again for JNTO Sydney Office.
The video series, created in partnership originally with VICE Australia and subsequently VICE Media (following VICE’s exit from the Australian market in 2020) highlights the wild and unknown side of the Tohoku region of Japan and showcasing the content to a younger, adventurous audience.
For 2021 doq® created an 11 minute long-form documentary style feature video, which delved into the unique experiences found in Tohoku and allows viewers to fully immerse themselves into Japan’s culture and history, rather than just follow in the footsteps of every other visitor.
The Mumbrella Travel Marketing Awards celebrate the best work and talent created by travel marketers over the past year. The awards is an opportunity to be part of a night celebrating the best of the best within the travel marketing industry. TV personality and travel show presenter Sophie Falkiner was the host of the event, held at Four Season Hotel in Sydney, starting the awards night with a touching story of how she has stayed strong in an industry that has been ravaged by lockdowns and travel restrictions.
You can watch VICE Deep Dives: Tohoku, Japan on YouTube here.