The project has aimed to increase the general awareness and interest of consumers in Oceania to Aomori Prefecture in northern Japan. doq® can propose flexible solutions to suit the needs and goals of Japanese Government bodies who are clients.
doq® has been continuing to produce websites for overseas markets, operate and manage Facebook and conduct Australian media tours to raise the awareness of Aomori Prefecture as a tourist destination for Western consumers.
Branching off Aomori Prefecture’s main attractions of Hakkoda in the winter and Hirosaki’s cherry blossoms in the spring, doq® is promoting a wide variation of seasonal activities and the bountiful nature that is signature to this prefecture.
doq® was able to carry out a wide range of public relation activities, including planning and managing a booth for Aomori Prefecture at the 2019 Snow Travel Expo in Sydney and Melbourne, and the World Travel Expo – Australia’s largest travel expo.
doq is also closely working with local media to raise the awareness of the prefecture during the COVID-19 period. By collaborating with a BtoB travel media, doq held an online seminar to give an overview and seasonal beauty of each tourist spot in Aomori Prefecture.