Positioned as a highly family-friendly ski resort, doq®’s campaigns have pivoted to demonstrate their diverse offerings in the secluded natural landscape of northern Japan.
The long-term relationship has been generated by the team’s ability to localise the unique offerings of Hoshino Resorts TOMAMU. In 2014, we developed a marketing strategy that branded the central region of Hokkaido as “NATURE WONDERLAND” and have since seen a ten-fold increase in visitors from Australia and New Zealand.
More recently, to encourage a boost in Australian and New Zealand visitors, we worked with Seven West Media to produce a TVC and mini-movies that would run in tandem with a wider promotional campaign to be offered to Australian and New Zealand consumers. The TVC and mini-movies are expected to have reached over 4 million viewers, the dual formats allowing for the resort to be showcased more holistically. This content has been amplified through partnerships with family influencers, editorial mentions, and digital marketing.