ALPICO HOLDINGS
ALPICO HOLDINGS Co., Ltd. is a bus and taxi transportation and accommodation business, located in Nagano Prefecture, Japan. With a growing number of foreign tourists visiting Japan, ALPICO required a website relaunch aimed at supporting the needs of international travellers.
Overview
doq® re-designed ALPICO’s website to create a design and site structure that allows foreign tourists to easily access information about transportation networks, timetables and tourist spots in Nagano Prefecture. The website is now avaialble in English, traditional Chinese and Thai to support the growing tourism market.
We also launched a digital ad campaign to target potential travellers from Australia, Singapore and Taiwan in order to maximise online purchasing behavior and drive sales.
The colour of the website is blue, the same color as the corporate logo of ALPICO HOLDINGS. We developed the copywriting for “Discover the best of Nagano with ALPICO” and created the key visuals with an international model. We also developed article content to recommend model courses.
We use Google Analytics, Search Console and Data Studio to regularly observe and report on the results of website analytics and advertising operations.
From 2018 to 2019, we achieved nearly 3 times the growth in sessions and users from a prior corresponding period.
